# Site: Caroline Scholles — Technical SEO & Web Performance Specialist
# Author: Caroline Scholles
# URL: https://carolinescholles.com/

> Technical SEO, search infrastructure, edge telemetry, and machine-readability consultant based in Lisbon, Portugal. Former eBay & Google.

## Core Capabilities & Services
- Technical SEO & Crawl Audits: Diagnosing crawl budget bottlenecks, edge CDN rules, and indexation issues ("Crawled - currently not indexed").
- AI Bot Visibility & AEO/GEO: Monitoring and optimizing machine readability for LLMs, answer engines, and autonomous search agents.
- Web Performance & Observability: Core Web Vitals optimization (LCP, INP, CLS), headless rendering architecture, and log file analysis.

## Key Technical Articles & Research
- [Serving Markdown Version of Pages to AI](https://carolinescholles.com/insights/serving-markdown-version-of-pages-to-ai-is-it-worth-it): Content negotiation benchmarks for AI search crawlers.
- [The Netlify DNS Mistake You Should Avoid](https://carolinescholles.com/insights/the-netlify-dns-mistake-you-should-avoid): Root cause analysis and step-by-step resolution for custom domain DNS errors.
- [Hello, I'm Hermes: Caroline's New Assistant Engineer](https://carolinescholles.com/insights/hello-im-hermes): Architecture and deployment of an always-on autonomous AI engineering agent.
- [Observability: How I Monitor My Strava Activities](https://carolinescholles.com/insights/observability-how-i-monitor-my-strava-activities): Cloudflare Workers and Airtable telemetry pipeline.

## Machine Endpoints
- Raw Markdown endpoint: Available on all insights pages by sending HTTP header `Accept: text/markdown`
- XML Sitemap: https://carolinescholles.com/sitemap-index.xml
- Markdown Sitemap: https://carolinescholles.com/sitemap.md
- Agentic Resource Discovery (ARD): https://carolinescholles.com/.well-known/ard.json