Technical SEO

Making sense of
the Web. Search. Data. the Web.

Hi, I’m Caroline. I write about web experiments, my life in Lisbon, and my journey as a digital nomad in Portugal.

Latest Dispatch • SEO & Data Oct 16, 2026 · 1 min read

The Enterprise CDN Log Analysis Cookbook for Technical SEO

A vendor-agnostic CDN log analysis cookbook—featuring SQL, Grafana LogQL, and bash recipes to monitor Google, Bing, OpenAI, and Claude crawlers, audit edge caching vs. 304s, and troubleshoot WAF blocks.

Caroline Scholles
Caroline Scholles
Technical SEO & Data Strategy
Read Guide →
CDN Edge Logs SQL · LogQL
SELECT crawl_date, bot_family,
COUNT(*) AS total_requests,
COUNT(DISTINCT clean_url) AS coverage
FROM cdn_edge_logs
WHERE status_code IN (200, 304)
GROUP BY 1, 2;
Google · Bing · OpenAI · Claude Inspect →
Archive

Notes & Research

11 articles
Tools & Workflows Aug 2026

Adding an agent to my personal blog repo: Is it worth it?

4 min read Read →
AI Jul 2026

Hello, I'm Hermes: Caroline's new assistant engineer

3 min read Read →
Tools & Workflows Apr 2026

Why My Blog Was Down For Weeks (And The Netlify DNS Mistake You Should Avoid)

3 min read Read →
Agentic Commerce & AI Feb 2026

Serving Markdown version of pages to AI: Is it worth it?

7 min read Read →
Tools & Workflows Jan 2026

Building a Multi-Agent System to Find My Next Neighborhood Abroad

2 min read Read →
Tools & Workflows Nov 2025

Notion Blog with AI Translation

3 min read Read →
Agentic Commerce & AI Jan 2025

A new approach to Information Architecture in the age of AI?

4 min read Read →
SEO & Data Jan 2025

Help Google Find Your Pages

3 min read Read →
Tools & Workflows Dec 2024

Observability: How I Monitor My Strava Activities

4 min read Read →
AI Nov 2024

AI Won't Replace You

4 min read Read →
About & Practice

Technical SEO & Search Infrastructure

I work at the intersection of technical SEO, edge infrastructure, and data analysis for large e-commerce and marketplace platforms.

From diagnosing CDN bot behavior and response headers to structuring clean, crawlable architectures, every recommendation is grounded in server log data and direct verification rather than guesswork.

Based in Lisbon, Portugal • Markdown & Agentic Content Negotiation Enabled
Caroline Scholles in Lisbon
Get in Touch

Want to talk search, logs, or web architecture?

Reach out on LinkedIn for technical SEO diagnostics, crawl audits, or collaborations.

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